Swarovski Crystal Palace
Swarovski sparkles at The Serpentine Gallery
This party had everything this year Style.com
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Project details
Swarovski sponsored The Summer Party 2007, the Serpentine Gallery’s annual fundraising event on Wednesday 11 July. Pritzker Prize-winning architect Zaha Hadid and Patrik Schumacher, a partner at Zaha Hadid Architects unveiled a temporary design installation, next to the gallery, in which The Summer Party took place. Swarovski Crystal Palace launched a new outdoor sculpture entitled Fade by Zaha Hadid in front of the temporary pavilion as well as hung iconic Swarovski Crystal Palace designs inside the gallery. Fade is a limited edition of eight signed pieces. Made of stainless steel, the chandelier’s structural elements are non-corrosive and polished for reflectivity. The aim was to make the structure blend into its surroundings while highlighting Swarovski crystals which appeared to float above the ground, catching the light and dispersing it about the environment. Guests attending included Ron Arad, Pierce Brosnan, Jade Jagger, Tracy Emin, Jefferson Hack, Damien Hirst, Dennis Hopper, Anish Kapoor, Marc Newson, Vivienne Westwood.
In the midst of London’s rainy summer, the sun broke through – ‘Queens of Noïze’ had everyone dancing and we had an amazing evening.