The very first MONOCLE shop- possibly the smallest and most stylish retail space in London, opened at 2A George Street, just off Marylebone High Street, W1 in November. For ‘citizens of the world’ who are familiar with the MONOCLE brand, this is the ultimate retail destination and a clever way of bringing the brand to life. The smart, uncluttered shelving displays a collection of iconic MONOCLE products such as the popular Porter travel bags, beautiful scarves by Drakes of London, Hinoki cedar scents, created by Comme des Garcons, witty little notebooks. And, of course, you can buy back copies of all issues of MONOCLE published since February 2007.