For this year’s Salone de Mobile, Armani/Casa created a modern Art Déco loft space at the Armani/Teatro to launch the new furniture and lifestyle collection. Camron was asked to invite the UK press to an exclusive press conference in the presence of Mr. Armani when the inspiration and thoughts behind the new collection were announced followed by a Q&A and walk through of the collection. The new pieces will be available at the London New Bond Street store from September. For further information visit also the new website.