I went to the British Museum last night to the launch of a new building by Zaha Hadid in Dubai called Opus. The whole event blew me away. From the invitation, which is metal with a void in the centre, to moment I arrived, I got a real sense of something special. Following a pre-reception in the Middle East room we filed into the Great Court. To the haunting of Jerry Goldsmith, a group of men set upon a large block of ice. The ice blocks fell away exposing an ice model of Opus. The whole event was more film premier than PR launch and has definitely set a new benchmark for me in terms of what is achievable!