(Things we're doing and stuff we like)
Posted by Kitty Brockbank 23 Mar
The Abercrombie & Fitch’s UK launch.
Yesterday I went to Abercrombie & Fitch’s long-awaited first UK store on Burlington Gardens. Music jolts me out of Mayfair and I am hit by heat, dim lighting and crazed shoppers! Models with unreal tans wearing hot pants beam with dazzling smiles while piling shirts. Loud, pumping music jolts you out of Mayfair while the heat has been cranked up so shoppers can relate to the expensive beachwear on sale. Oil paintings, wood panelling and grand staircases are a backdrop to the bright teen merchandise. I enjoyed the experience and urge a visit to enter into A&F’s world where beautiful people and ‘cool’ clothes dictate an ideal world they insist can’t be found anywhere else.