Camron has been appointed to work with one of the UK’s leading retailers, Sainsbury’s to support the brand’s Home and Lifestyle offering. The supermarket has ambitious plans to grow its non-food offer, which also includes fashion and beauty. Camron will use its expertise within the interiors sector to raise the profile of the Home and Lifestyle offer; the agency will coordinate and manage all media communication and other collaborative opportunities.
www.sainsburys.co.uk/home.htm